Treida

interactive projection, video / digital / various size, 3 min 51 sec / 2022

Video: https://youtu.be/3FaB4ayAW8s (platform) , https://youtu.be/yIlBg3jC-EM (interactive projection)

Treida is an artwork depicting a fictional market, where snow is traded as a luxurious commodity. Its value is examined through the model of supply and demand, meaning the lesser the resources, the higher the value. Work consists of two digital parts - a video which follows the user of internet platform, where snow is traded as a commodity and an interactive projection. In the video we can observe how the most influental of the stored snow’s value are the effects of global warming, be it on local or global scale. We can also observe how media, whether following the scientific consensus or the global warming conspiracy theories plays a big impact on investor’s behaviour.

The evaluation of snow, narratively presented in a video is abstractly displayed through interactive projection of a landscape, which can be explored similarly to the Google Earth’s street view model.

Following the idea of glacial valley modelling, the valley of Antarctica, found on the platform Google Earth, is being reshaped by artificial glaciers, which’s growth is driven by rising value of the snow stored in my refrigerator. Eventually the glaciers coined up by the value of the stored snow could reshape the valley, as the global resources of this material would become more precious and rare.